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This title highlights leadership strategy designed for the battlefield, adapted for the boardroom. It is based on a cover story in the Harvard Business Review entitled "Maneuver Warfare," "The Marine Corps Way" shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful. Written by a Wharton professor and two former Marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole. In "The Marine Corps Way", rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics, and how to use them to win the war for profits and market share.
- Sales Rank: #996430 in Books
- Published on: 2003-12-26
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.00" w x 6.00" l, 1.16 pounds
- Binding: Hardcover
- 256 pages
From the Back Cover
The Marine Corps Way shows managers at all levels how to apply the tactics and techniques of maneuver warfare to achieve overwhelming results in today's fiercely competitive market environment. The Marine Corps Way illustrates the power of maneuver warfare and shows you how to apply it directly to your business. You'll learn how to reshape your organization based on seven guiding principles:
- Targeting critical vulnerabilities
- Boldness
- Surprise
- Focus
- Decentralized decision-making
- Tempo
- Combined arms
You will also learn how to master the intangibles of any maneuver warfare-based approach and unlock the ingenuity and energy of your people by emulating the Marines' three leadership pillars:
- Setting the example for others to follow
- Taking care of those in your charge
- Investing in the leadership development of each and every member of the organization
Advance Acclaim for The Marine Corps Way
"This book not only captures the essence of how the Marine Corps has influenced our leadership practices and culture at FedEx but also introduces a powerful approach to rising above the competition and meeting the customer's needs in today's challenging and uncertain business environment."
--Frederick W. Smith, Chairman, President, and Chief Executive Officer, FedEx Corporation
"I found the book fascinating. For someone who spent thirty-five years in the Marine Corps and now almost four years as a CEO in the private sector, the book offers much from a professional and personal standpoint. It is far more than a book on leadership or effective management. It is equally a history book, a book on the "future" and, most important, a book on the basics of success. On the battlefield or in the boardroom, maneuver warfare works!"
--General Charles Krulak, 31st Commandant of the Marine Corps and CEO, MBNA Europe
"As sponsors of the Wharton Leadership Venture, a program which puts MBA students through USMC problem-solving exercises, General Motors believes the concepts in this book are crucial to success in the fiercely competitive automotive industry. In the Marine Corps Way, the authors do an excellent job providing a clear framework for employing battle-tested, Marine Corps tactics and leadership principles in your business."
--Bob Lutz, General Motors Vice Chairman of Product Development and GM North America Chairman
"Business tactics have evolved in ways that are analogous to the evolution of warfare. The authors have done an excellent job revealing how companies can apply these tactics of modern maneuver warfare, such as speed, surprise, and subtlety, to achieve breakthrough results in business."
--Nigel Morris, Vice Chairman and Co-founder, Capital One Financial
A shrewd, insightful application to business practices of the principles which sustained the Marine Corps in 228 years of combat."
--Bing West, Former Assistant Secretary of Defense for International Security Affairs and Co-Author of The March Up: Taking Baghdad with the 1st Marine Division
"The Marine Corps Way and its adaptation of Maneuver Warfare to business is a terrific read. It's entertaining, educational, and a valuable competitive tool for any business leader who wants to outdistance the competition."
--Dick Couch, Author of The Warrior Elite and The Mercenary Option
"We at Southwest Airlines benefited considerably from our direct interaction with the Marines in 1998. The lessons in this book not only ring familiar but also offer valuable new insights into competitive strategy and leadership in business."
--Donna Conover, Executive Vice President, Southwest Airlines
The authors provide in-depth treatments of each principle and back them up with historical case studies - forty-six in all - that illustrate the principle in action, both on the battlefield and in the boardroom. Advancing these illustrations one step further, the authors also describe the modern-day techniques and practices that make the Marines such a successful organization and adapt them for application in business.
Embrace these techniques and practices and you'll turn your business into a lean, mean, profit machine that out-thinks and outflanks stronger, better-equipped competitors.
About the Author
Jason A. Santamaria is currently an independent business consultant in Durham, North Carolina. He is a former Marine Corps artillery officer, Morgan Stanley investment banker, McKinsey consultant, and J. William Fulbright scholar.
Vincent Martino is currently a senior business analyst for Capital One Financial. He is a fomer Marine Corps communications officer and a graduate of the United States Naval Academy. An avid fly fisherman, he resides in Boise, Idaho, with his wife, Stacy, and son, Christopher.
Eric K. Clemons is a professor of operations and information management at the University of Pennsylvania's Wharton School of Business. He resides in Philadelphia with his wife, Jean, and daughter, Julia.
Most helpful customer reviews
10 of 11 people found the following review helpful.
A Winning Strategy For Business
By Mike Dillemuth
This book is an interesting and well written analysis of how to apply maneuver warfare to a commercial business. The authors prove their analysis by illustrating the similarities between military and competitive business environments.
First, this book is an easy read. It is approximately 181 pages long and broken into easily digested parts. Seven of the thirteen chapters focus exclusively on each of the principles of maneuver warfare. Generally speaking, all the chapters follow a similar format. The authors will make a point and follow it up with an example from military history. They then provide an example from the commercial world. Each of these examples is followed by a brief analysis of the principle in discussion. The reader is then given a general analysis that cuts across both the military and business examples. Finally, each chapter ends with a discussion of how the Marine Corps applies and/or views this principle. The advantage of this format is that the reader knows what to expect. The book finishes with a discussion on leadership, the glue that holds the maneuver warfare principles together.
There is nothing new in this book. All of these principles can be found in other management and leadership teaching aids. This book's true value is the clear, concise, and easy format in which it is written. The true standard for good writing is the ability to clearly convey a point to the reader. This book meets that standard. It has valuable lessons for managers in all organizations, be they military, civilian-government, commercial, or non-profit. Anyone in a leadership position would find their time well spent in reading this book.
1 of 1 people found the following review helpful.
business
By Andrew Lubin
This is one of the best 'military & business" books to come out in years.
In a highly readable yet intelligent writing style, the authors explain how preparation, planning, execution AND a lack of ego all combine to build an organization as small as a rifle team to a billion-dollar multinational.
With examples taken from both the military and business worlds, this book gives everyone from newbie managers to punk MBA types a clue how to succeed in the real world. Highly reccommended !
9 of 11 people found the following review helpful.
an open-mind book
By QQDD
This is a marvelous book. 46 case studies are woven into the book to illustrate the seven principles of the Maneuver Warfare. Creatively and convincingly, the authors show how these seven principles are also keys to the success of business. I find a rare combination of theoretical elegance and managerial relevance.
The book is extremely readable. I do not know much about warfare, but thanks to the authors' great work, the seven principles are clearly defined and explained, and I can appreciate their applications in business immediately through the cases that follow up.
I would recommend the book to anyone who has interest in business strategy and management.
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